Performance Marketing Manager
About DEOLEO Global: Deoleo is a multinational and the worlds largest olive oil company with world leading brands such as Bertolli, Carapelli, Hojiblanca, Carbonell or Koipesol among others and headquartered in Madrid, Spain. We bottle our oil in Spain and Italy and distribute our brands from Australia to Alaska. Please visit www.deoleo.com to know about our organization. For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.
About DEOLEO INDIA PVT LTD:
We are Deoleo. In India, our olive oil portfolio includes the brands Figaro and Bertolli. Our mission is to nurture healthier futures by making Mediterranean goodness available to all. Our ambition is to be the undisputed leader of the olive oil industry. Without compromising traditional flavors, the company strive to offer premium-quality products in line with today’s lifestyles. All Deoleo brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU). Please visit https://figarooliveoil.com/ to know about our organization.
We are Hiring for a position of Performance Marketing Manager: Mumbai (India-HQ)
Objective of the role: Responsible for leading the digital performance strategy, driving optimization excellence, and delivering sustained growth across all digital platforms.
Roles and Responsibilities:
1. Strategy & Planning
Delivery of annual and quarterly performance marketing plans on time and aligned with brand/business priorities.
% Alignment of campaign plans with brand objectives and seasonal calendars (measured via internal review scores).
Achievement of planned media mix and channel allocation as per strategy.
2. Agency & Partner Management
Timely delivery of briefs, assets, and approvals to agency partners.
Agency adherence to campaign timelines and KPI targets (e.g., SLA compliance %).
Performance of marketplace and quick-commerce campaigns vs platform benchmarks (e.g., Sponsored Ads ACOS, CTR, Conversion Rate).
Quarterly partner performance scorecard (agency + marketplace + q-commerce).
3. Optimization & Performance Oversight
Achievement of ROAS targets across key channels.
Adherence to CAC (Customer Acquisition Cost) thresholds.
Improvement in CTR, conversion rate, and quality score vs baseline.
% of campaigns optimized weekly (data-backed optimisation cadence).
Number of successful A/B tests executed per quarter (creatives, audiences, bidding).
4. Analytics & Reporting
Accuracy and timeliness of weekly/monthly dashboards.
Reduction in wasted spend/week (inefficient keywords, placements, audiences).
% of budget reallocated to high-performing channels based on insights.
Contribution of performance marketing to business KPIs (traffic, new users, revenue, repeat purchases).
5. Cross-Functional Collaboration
On-time alignment of digital plans with brand, KAM, and sales teams.
Successful integration of performance media into brand campaigns (% campaigns executed with cross-channel synergy).
Impact of digital campaigns on marketplace visibility (organic ranking lifts, traffic support).
Internal stakeholder satisfaction score (Brand, Sales, KAM teams).
Desired Experience: 5 years of experience in performance/digital marketing, ideally within FMCG, Performance Agency, or digital-first brands.
Desired Competencies:
Strong expertise across Google Ads, Meta Business Manager, Amazon Ads, and Marketplace/Quick Commerce advertising platforms.
Advanced analytical skills with proficiency in Excel and PowerPoint.
Ability to balance strategic thinking with meticulous execution oversight.
Strong interest in brands, consumer behaviour, and digital innovation.
Along with the exciting scope and responsibilities of the role, we’re confident you’ll find our culture and team to be truly supportive and rewarding
Be a Part of the DEOLEO Team:
At Deoleo, we take pride in creating an environment where people love to work - and it shows.
We've been certified as a Great Place to Work for three consecutive years, a globally recognized gold standard for exceptional workplace culture.
Here's what makes us who we are:
Leadership: We empower individuals at every level to take ownership and drive impact - because leadership isn't about title, it's about action.
Diversity: We believe everyone belongs. We value all perspectives and foster a culture where every contribution matters.
Sustainability: As custodians of the olive oil legacy, we are committed to a future that's responsible, traceable, and sustainable.
Resilience: We move fast, adapt faster, and stay laser-focused on what matters - results.
Our DEOLEO Live Green benefits will include:
DEOLEO Welcome basket, with some of our key products & brands (Figaro, Bertolli)
Access to our Deoleo Learning Academy where you can experience the power of inspirational online assessments and courses. Our training is designed to stimulate the development of all the key competences to face the challenges of today and tomorrow, we have more than a hundred courses available.
- Locations
- Mumbai
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